Automated driving is no longer utopia! Even if Level 5 is still a long way off, Level 3 and 4 driving systems are within reach - while Level 2+ functionalities are already considered market standard. But how does increasing technological progress change customers’ needs and preferences? What challenges and hurdles do OEMs face on the way to CX excellence? And how can they tackle those challenges to make use of new profit pools?
With our newest frog report, we provide relevant answers to those questions and share valuable customer insights in the context of automated driving.
In This Report