The automotive industry has always been driven by limitless imagination. Our thirst for adventure and exploration has given generations of humanity new modes of travel, altering our perspective of space and time. The old cliché, “It’s not about the destination, it’s about the journey” speaks to the value we place on experience. Today, that experience extends beyond the vehicle.
Across industries, customer ecosystems have arisen to meet this demand for connected experiences. Now, automotive leaders are just starting to follow suit. This is a pivotal opportunity to tap into the well of automotive creativity that pushes the vision of a vehicle beyond just transport and towards an ecosystem of connected, human experience. This report covers this critical moment of change, and the steps OEMs can take to get up to speed.
Covered in this report:
What automotive customers are asking for
The role of partnerships for OEMs
Key steps to building a customer ecosystem