Measure the Business Value of Design

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The Business Value of Design Insight Paper provides a pragmatic summary of five key sources of value that frog clients have used to effectively judge the impact of their projects. The resulting framework can help guide those charged with assessing the potential or actual benefits of a design project using key tools, metrics and considerations that help demonstrate the tangible financial advantages of making design a business priority.

Insight Paper:

  • Understand five major sources of business value of design
  • Learn about the key approaches designers use and the metric to apply
  • Read applied examples for each source of business value 

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