For years, innovation has largely moved in one direction: Towards digital. And yet as of late, something has shifted. Suddenly, companies everywhere are trying to redefine themselves into something more. But why?
Download this insights report by frog Creative Director, Ian Lee, who explores why it's about much more than just established companies looking for new ventures. Rather, it's centered around the need and desire for a completely new era of convergent transformation, which will belong to the companies and brands who can transform with it.
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