How to Uncover Valuable Design Insights

3 Steps to Understanding the Unknown

You’ve conducted your design research and collected many types of rich, diverse information. Now it’s time to uncover the right insights that will inform your design. 

Follow this three-step process for finding new possible meanings from what you’ve observed—and to find the most relevant opportunities for innovation.

Covered In This Toolkit

  • Three Steps to Understanding the Unknown
  • Finding New Customer Insights
  • Measuring and Comparing Insights

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