At frog, we have a long history of participating in category creation, but it’s a rare occurrence to see a previously prohibitive industry being (re)born for mass consumption, as is happening with the legalization of cannabis. Along with other classic strategy tools and frameworks, we believe design will be particularly relevant to how the newly legal cannabis market is formed.
Cannabis is a sensitive and restrained product, even with increased legalization across the United States. We believe that designers, product strategists and entrepreneurs can learn from the creative solutions that emerge out of these limitations, and ultimately apply those insights to other emerging markets and newly created categories.
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