Financial services firms are investing billions in digital transformation (DX) initiatives - yet these efforts continually fall short. With consumers increasingly expecting and demanding intelligently-designed user experiences, emerging digital competitors such as Apple, Facebook, Google and Amazon are not just testing the waters, but are poised to disrupt financial services at its very foundation.
Read our latest insights report by frog's AVP of Innovation Strategy & Financial Services Practice Lead, Toshi Mogi, to learn why digital transformation without design will only lead to improved efficiency in a soon-to-be outdated service model; and correspondingly, learn why digital transformation with design is no longer a nice-to-have, but a necessity for survival.
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