The Business Value of Customer Experience

How to Drive and Measure ROI on CX

The business value of Customer Experience (CX) is intended as a reference point for innovative business leaders as they build and communicate a CX mindset across their organizations, pursue CX initiatives and measure the success of their investments to see a return on experience.

Competing on CX is not a leap of faith but a strategic mindset. In this report, among other things, we'll take a closer look at 4 key effects of exceptional CX to uncover how well-designed CX leads to real, measurable and lasting business value.


  • Ways to uncover CX opportunities in your business
  • The 4 effects of improved CX, including increased customer lifetime value, aligned business ecosystems and more
  • How to truly measure ROI on customer experience

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