The Future of Sports

Fitness & Fandom & the Omniverse: 5 opportunity areas set to forever change the game

The sports world is changing to be more inclusive, more gamified and more in line with what contemporary fans want. It’s evolving every day in exciting and thought-provoking new ways. So, what’s on deck for the sports world?

Five key opportunity areas are quickly transforming the sports industry and will last well into the future. Each of the five major trends focused on in this report are backed up by real-world, on-the-ground examples.

Covered in this report: 

  • 5 core areas for growth and change within the sports world 

  • Provocations for what tomorrow’s sports will look like  

  • Real-world examples of key opportunity areas in action